2024 – 2025
Led end-to-end design for AI-driven workflows in finance and research. As the first designer, established the design system from scratch, which tightened visual consistency and sped up design-to-dev handoff. Ran usability testing and design reviews that improved task clarity and reduced user errors in flows. Partnered with engineers and data scientists to ensure the product scaled cleanly across features and teams.
Samaya AI
London, UK
2021 – 2024
Senior / Lead Product Designer
Led product design for subscription, payment, and cancellation journeys across web, mobile, and TV. Designed and launched a new cancellation flow with tailored retention offers, improving clarity and reducing churn. Introduced a new subscription tier model and delivered DAZN’s first Pay-Per-View event, driving higher engagement and purchase conversion.
DAZN
London, UK
2020 – 2021
Senior UX Designer
Delivered UX strategies and designed information architecture and interactive prototypes for large-scale platforms in corporate communication and sustainability. Key projects included Marine Data Exchange and Pernod Ricard, enhancing navigation clarity and content accessibility. Partnered with stakeholders to align business objectives with user needs.
London, UK
2018 – 2019
Senior UX Designer
Led UX design for global brands including Thames Water, DeWalt, and S&P Global. Facilitated workshops, defined interaction patterns, and produced high-fidelity prototypes to support agile delivery. Ensured designs balanced usability with business requirements, delivering consistent experiences across platforms and touchpoints.
London, UK
2015 – 2017
UX Designer
Designed mobile apps, kiosks, and marketing sites for major brands including Boots, British Airways, and Tesco. Collaborated with engineers, content strategists, and designers in fast-paced teams. Delivered user-friendly experiences that supported campaign goals and digital activations.
London, UK
2011 – 2015
UX/UI Designer
Designed and launched digital products across banking, fitness tech, and consumer apps. Created UX for the Greggs app, Formula E website, and MyRun treadmill interface for Technogym. Supported ING and UniCredit with secure and intuitive banking flows. Delivered experiences that improved engagement and usability.
Opentech
Technogym
Mobile5
Rome, Italy // Cesena, Italy // London, UK