Industry

Survey data research

Survey data research

Company

The Crown Estate

The Crown Estate

Marine Data Exchange website

Marine Data Exchange Hero image
Marine Data Exchange Hero image
Marine Data Exchange Hero image

A user-centric approach to enhance accessibility and navigation

The Crown Estate, is a global leader in offshore wind and marine data, and they launched the Marine Data Exchange in 2013 to manage seabed planning. Over time, the volume of data outgrew the original site, making difficult for users to gather valuable information and navigate the website with ease. I led the User Experience of this project, conducting one-to-one interviews with key stakeholders and end users. I crafted user personas and generated user journey maps to visually identify pain points and potential opportunities. After completing the research phase, the team transitioned to an iterative process, involving the creation of wireframes/rapid prototypes and conducting user testing. Subsequently, we advanced to developing final assets and collaborated with engineers in the build review phase.

Marine Data Exchange User Persona
Marine Data Exchange User Persona
Marine Data Exchange User Persona
Marine Data Exchange User Jurney Map
Marine Data Exchange User Jurney Map
Marine Data Exchange User Jurney Map

Revitalised web experience

The outcome is a revamped, responsive website that delivers a seamless and captivating user experience. Emphasis is placed on ensuring a lucid comprehension of the data, sources, and collection methods.

Marine Data Exchange Homepage wireframe
Marine Data Exchange Homepage wireframe
Marine Data Exchange Homepage wireframe
Marine Data Exchange Homepage wireframe
Marine Data Exchange Homepage wireframe
Marine Data Exchange Homepage wireframe
Marine Data Exchange Dataset page wireframe
Marine Data Exchange Dataset page wireframe
Marine Data Exchange Dataset page wireframe
Marine Data Exchange selection of wireframes of secondary pages
Marine Data Exchange selection of wireframes of secondary pages
Marine Data Exchange selection of wireframes of secondary pages

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved